Flipkart To Launch Indian Competitor Of Chinese Messaging App WeChat This Year





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 Indian company Flipkart, that started out as an online bookstore like Amazon, has expanded to a lot of industries. Now you can practically buy everything on its platform. The company recently announced the proposed relaunch of its grocery store and acquisition of eBay and Snapdeal.

 Now, the Bengaluru-based tech company wants to get into the business of messaging for everything. Chinese company Tencent’s WeChat is a one stop shop for all social media activities along with payments and online marketplaces.

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 WeChat started as a simple messaging app like WhatsApp Messenger and then gradually grew to become the largest messaging application in China and surrounding areas. It has close to 1 billion active users already, and despite its efforts to expand to other countries, the company was unsuccessful in getting onboard other markets.

 Now WeChat features instant text messaging, voice and video conferencing, video games, location sharing, photo and video sharing. It has also had the capability to let a user register as a featured user, so as to broadcast to fans and followers as on Instagram. There are about 8 million active officials verified accounts on WeChat right now.

 Moments is another feature on WeChat that allows users to post pictures, video and music which can also be connected to Facebook and Twitter. The largest feature is the integration of payment services. This is something Flipkart has been interested into.

 Messenger based payments are the next big thing and everyone is in a hurry to get them integrated into the apps. Truecaller Pay and WhatsApp UPI integration are just examples of them.

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